During Mòniques residency, we worked on a research on data extraction.
We invited social psychologist Sílvia Vázquez who conducted a series of qualitative data interviews to people assisting the exhibition L’altre costat.
The questions during the interviews were:
- Of everything that the digital universe involves, can you give an example of a positive situation? And a negative one?
- Have you thought about what will happen to your data/digital world when you're no longer here?
- Which three adjectives would you use to describe a radically better digital world? And a radically worse one?
Later on, with the compiled data, we invited artist and anthropologist Ezequiel Soriano to create a workshop to analyze some common traits from the answers.
We focused on a recurrent comment on fear of machines listening us to convert that data to targeted advertising.
From that, we built a game using Touch Designer in combination with Open AI APIs to recreate the possible technical scenario where people were asked on random subjects to describe what they desire. The subjects were, what to read next, where to go on holidays, etcetera.
The machine, then, created a budget on proposed consumer products that could fit the desire of the participants.
The goal was to make it cheap; the cheapest desire would win the game.
Project created with Quelic Berga and Marc Villanueva Mir
